ARPITA MEHTA PARTNERS WITH LOGITECH FOR HER UPCOMING SHOWCASE AT FDCI X LAKMÉ FASHION WEEK
India, 2021: Known for her trendy and savvy styles, designer Arpita Mehta is set to showcase her latest collection in association with Logitech, one of the leading brand in computer peripherals that is participating for the very first time at the upcoming joint edition of FDCI x Lakmé Fashion Week. The event is scheduled to be held between 16th to 21st March.
The unique association between Arpita Mehta and Logitech is aimed at making deeper connections with young millennial who are looking for simple, minimalistic products that accentuate their lifestyle with the latest in technology and design. Inspired by the Logitech Pebble mouse M350 and the K380 keyboard, the customized sleeves collection is especially curated for people to match their contemporary professional lifestyle and complement the smooth organic shape of the devices for everyday multitasking. As the country is adapting to a hybrid working environment, Logitech strives to offer products that fit the curated lifestyle of the customers and allows them to work from anywhere.
Talking about collaboration, Mr. SrinivasRao Vishnubhotla, Country Head, Logitech India said, “We are thrilled to collaborate with Lakme Fashion Week and designer Arpita Mehta to bring forth an amalgamation of technology and style that compliments the contemporary lifestyle of our consumers. The collaboration aims to perfectly blend the stylish, modern and thoughtfully designed mouse and keyboard by Logitech with the minimalist, yet fashion-forward fare of the sleeves designed by Arpita Mehta. With a range of colours to perfectly match the rest of the accessories, the premium and compact Pebble M350 Wireless Mouse & K380 Multi-device Bluetooth Keyboard offers customers the freedom to adapt to remote working environment”
The collection promises to explore the unique, surprising character within all women. A trait that all women relate to and is synonymous with their everyday challenges in different roles – a concept that Logitech strongly resonates and supports. It features four distinct prints that have been curated especially for this association; floral, a classic that represents the versatile women; the abstract print that is meant for a woman that is bold and strong; the leaf print for the whimsical boho woman, and lastly, the butti print for the understated women.
Designer Arpita Mehta said, “Lakme Fashion Week has always given me the opportunity to do something new and challenging. This season collaborating with Logitech is exciting and very special to me as we both share the same ethos. I’ve kept the collection easy breezy with our signature detailing making it perfect for a getaway to your favourite holiday destination or a brunch date.”